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All Work
Commercial Website2021

SoulSmith

Client
SoulSmith
Industry
Commercial / Brand
Timeline
3 Weeks
Role
UI Design · Frontend Dev
SoulSmith - hero
/images/work/soulsmith/hero.png
//Overview

A high-impact commercial website crafted to capture and communicate the distinctive personality of the SoulSmith brand. The project prioritised visual identity, storytelling, and lead conversion - delivered in a rapid 3-week sprint engagement.

//Tech Stack
Next.jsFramer MotionTailwind CSSVercel
Role
UI Design · Frontend Dev
//The Challenge

SoulSmith needed to rapidly establish a credible, distinctive online presence that communicated their brand personality and drove meaningful business engagement - without the typical timelines of a full creative agency process.

//The Solution

We compressed discovery and design into a single-phase sprint - beginning with brand alignment sessions before moving directly into high-fidelity design and production build. The result is a cinematic, scroll-driven website that blends brand storytelling with conversion-focused structure.

SoulSmith - screen 1
/images/work/soulsmith/screen-1.png
SoulSmith - screen 2
/images/work/soulsmith/screen-2.png
SoulSmith - screen 3
/images/work/soulsmith/screen-3.png
//Key Results
3 wks
Brief to live
100%
Custom design
1
Sprint delivery
↑
Brand perception